Trends come and go, but personalised guidance remains valuable. When it comes to skincare, following what works for you often leads to better and more lasting results.
Section 1: Trends Don’t Know Your Skin
Trends are designed to appeal to many people at once — not to individual needs. While they can be informative, relying on them alone often leads to trial and error.
Use this section to explain why personal context matters more than what’s currently popular.
Section 2: Clarity Creates Consistency
When someone understands their own skin and routine, they’re more likely to stay consistent. Consistency is often what leads to real results, not constantly changing products or methods.
This is a great place to talk about routines, structure, and confidence.
Section 3: Guidance as a Long-Term Investment
Personalised guidance isn’t about quick fixes — it’s about creating a foundation that lasts. When people feel supported and informed, they’re able to make better decisions long after the guidance ends.
Use this final section to connect guidance with long-term value and trust.
